Elon Musk-owned Twitter will take down the ‘legacy’ blue ticks on April Fool’s Day or April 1. Earlier in December 2022, the company announced that it would remove verified checks “in a few months”.
In a tweet on Friday, Twitter announced the move saying, “On April 1st, we will begin winding down our legacy verified program and removing legacy verified checkmarks. To keep your blue checkmark on Twitter, individuals can sign up for Twitter Blue here.”
Musk, who took over the company last year, criticized the original concept of verified tick marks saying that “the way in which they were given out was corrupt and nonsensical.” And, he came up with a subscription service which is now known as ‘Twitter Blue,’ in an attempt to generate a new revenue stream for the company as well as “democratize” the micro-blogging platform.
Recently, Twitter announced pricing for its Twitter Blue subscription in India. The pricing for Twitter Blue is also announced for Indonesia and Brazil. Talking about India, the monthly Blue subscription will cost users Rs 650 for the web and Rs 900 each for Android and iOS devices. Twitter will charge Rs 6,800 for a yearly subscription.
Following the launch of Twitter Blue, Musk is adding more exclusive features to the subscription service to entice users. Currently, other than getting a blue verification mark, Twitter Blue subscribers get an option to write longer tweets, edit tweets, undo tweets, and upload videos up to 60 minutes long.