MakeMyTrip said that the integration is currently in the beta phase.
Indian online travel company MakeMyTrip said on Monday that it has collaborated with American tech giant Microsoft to use generative artificial intelligence for making travel planning more inclusive and accessible. With this collaboration, MakeMyTrip announced to introduce voice assisted booking in Indian languages.
The new, in-platform tech stack is powered by Microsoft Azure OpenAI Service and Azure Cognitive Services. It is said to converse with the user to offer personalized travel recommendations based on their preferences; curate holiday packages based on variable inputs like occasion, budget, activity preferences, time of travel, etc., and even help book these holiday packages.
“This Generative AI integration through our collaboration with Microsoft involves simple visual cues and voice commands in native Indian languages that will alter the landscape of travel bookings hereon forth,” MakeMyTrip’s Co-Founder & Group CEO Rajesh Magow said.
The integration is currently in the beta phase which has been introduced in English and Hindi for flights and holidays customers. MakeMyTrip said other transport offerings will be covered in the next stage of the voice-assisted booking flow. The feature has been embedded into the landing page of MakeMyTrip and can be activated with a single click.
What MakeMyTrip calls an “intuitive interface”, powered by Azure OpenAI Service’s GPT technology, will analyze specific user requirements, and sift through thousands of options, to recommend, customize, and book holiday packages. This will help in transforming a time-consuming process into a quick and hassle-free experience.
The travel company further added that the interface will summarize hotel reviews, extracting unique traveler impressions, that are cohort-specific – whether a solo traveler, business traveler, couple, family, etc. This will elevate the hotel booking experience by offering personalized and relevant information to the user without having to scroll through multiple reviews.
